Beth Swilling

509-481-0326

PROFESSIONAL SUMMARY

Strong Program Manager with proven ability to develop functional and technical specifications, design and lead complex, large-scale software projects and effectively communicate with and influence both technical and non-technical audiences.

• Proven success implementing product lifecycle processes for game software development.
• Produce design specifications, flows and mockups for Web and UI design.  Strong visual design skills and ability to fluently express ideas with sketches, mock ups, storyboards, etc. Have a solid understanding of user interface design and visual design.

Dynamic Product Marketing Manager able to develop strategic goals and tactical plans to achieve those goals, as well as manage and execute proposed plans to successful conclusion.

• Proven ability to manage six to seven figure budgets to create, deliver and manage product launch and delivery programs for game software as well as Professional Services, Education and Customer Service products.
• Create and managed executive events, trade show events and customer appreciation parties to further advance customer relationships and increase recurring revenue.
• From concept to design, able to produce a variety of marketing materials: internet and viral marketing promotions, brochures, merchandising, signs, packaging, training manuals, sales presentations and non-traditional communication vehicles.
• Expert knowledge in pre-press, production and print management and related tasks. Familiar with printing practices, film preparation, PMS/4 color process.

Technically proficient in Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Fireworks, Flash; Microsoft Project, FrontPage, Word, Excel, PowerPoint; both PC & Mac Platforms. Can author/edit content with CSS, JS & WordPress web dev.

EXPERIENCE

DigiDeal Corporation 

Product Development Manager 2008 - 2012

Lead Design: Manage the inception & creation of designs for electronic table game content, including architecting game play and flow as well as enhancing player ergonomics. Create and manage production schedules, graphic design resources and content for games, user manuals, training, marketing materials and advertising.

Process Management: Understand the strategic direction of DigiDeal game creation and support the delivery of timely game production by working with senior staff, peers and engineers. Expanded and improved the DigiDeal game portfolio while improving delivery timelines by 45%: developed process for taking design concepts to storyboarding to game spec to game implementation. Create and manage game identities in multiple languages; reduced translation turnaround from several weeks to a few days by improving structure of graphical elements of each game. Trained and managed graphic design team.

Quality Management: Improved game quality by restructuring and directing Game Test Group to enable successful testing cycles of our products. Defined, developed and implemented product lifecycle processes to improve communications and manage expectations between teams and management.

Marketing Manager/Designer 2005 - 2008

PR and Advertising Programs: Tripled editorial coverage as well as created brand recognition for DigiDeal by developing relationships with the leading industry magazines and targeting international trade show events. Negotiated advertising contracts at significant savings while increasing editorial coverage of our product line.

Marketing Programs: Increased worldwide product demand with strategic marketing and advertising programs designed to showcase the increased player satisfaction as well as increased casino ROI with DigiDeal electronic table games.

International Event Management: Created collateral, signage, advertising, multimedia demos, manuals, and sales presentations for worldwide distribution via international events, targeted sales visits and web communications.

Web Design: Remodeled and maintained corporate website to support integrated messaging with print and advertising.

Training: Maintained consistent player experience with dealer training program; trained onsite staff to train dealers/hosts.

Huntwood Industries

Graphic Designer 2004 - 2005

Marketing Programs: Spearheaded direct marketing program to increase Design Services sales  by 50% including direct mail; e-newsletters and direct phone contact with current and prospective Dealers.

Graphic Design: Developed product line identities for two new high end cabinet lines for the Dealer market. Created product line brand specifications for family of collateral for Dealer line. Re-architected 64+page Specifications Brochure; including overall design structure, cover design, specification drawings, photography, and print. Ensured quality print products at reasonable rates by negotiating print bids, conducting multiple reviews for accuracy, and attending press checks at time of print.

Web & Flash Design: Develop interactive ideas for website to draw consumers to site and increase the site’s efficacy as a selling tool.  Develop plan for full site remodel.

Related Experience

eGain Communications

Sybase Inc.

EDUCATION and TRAINING

• San Jose State University-Bachelors of Fine Art
• ITSMA Services Mktg. Professional Program
• Managing Teams
• Mastering Modern Project Management
• Effective Communication